Name
*
First Name
Last Name
Phone
*
(###)
###
####
Email
*
Brand Values
*
What do you care about? What is important to your business? What is your company's mission statement?
What is the benefit of your product / service?
*
Do you save your customers money? Time? What is a problem in your industry that you a solving?
5 words that represent your brand
*
Think about your brands personality - how would you describe it?
What are three messages your brand needs to communicate?
*
Why does your brand matter? These messages should be directed toward your target audience.
Value Proposition: How do you solve your customer's problems?
*
This should summarize why someone should buy your product or invest in your service. What problems do you solve? How exactly are you helping your customer? Why you instead of someone else?
Color Theory: What colors do you feel best represent your brand?
*
*If Other was chosen, what color and why?
What colors do you absolutely NOT want to see?
*
*If Other was chosen, what color and why?
What words, attributes, or emotions do you want associated with your brand?
*
What words, attributes, or emotions do you NOT want associated with your brand?
#1
*
#2
*
#3
*
#4
*
#5
*
#6
*
#7
*
#8
*
#9
*
#10
*
#11
*
What font style best represents your brand
*
See examples in the image below
Have some favorite logos / brands already?
Share the names or websites of the brands you really admire and would like to be similar to.
